The Foundation
Refine + Conquer offers Website Content and Sales Copywriting services for any stage of Business or organization growth.
Whether you are beginning a new project, want to refresh an established organization’s digital presence, or seek continued growth support, Refine + Conquer will meet you where you are to assess, strategize, and creatively implement your vision.
The Refine + Conquer content writing process moves your team (no matter the size) through three steps to ensure brand clarity, develop effective and engaging content, and provide you with targeted and appealing copy to optimize community engagement.
Step One
Your Brand
Brand Audit (5 pages+ digital document)
Brand Puzzle Activity: Evaluate your business or organization at your current stage, the competitors or like-minded groups, and the audience
Develop or fine-tune your mission, goals, and voice
Create a detailed description of your target audience(s) and methods to help you reach them
Logo Consult: 1 hour graphic design consultation to refresh or create your logo files and usage*
Bio + Story:
Professional bio and business or organization description
Your business story, your “why” to connect and attract potential clients
Step two
Your Website
Website Content:
4 Pages of Website Content (Home, About, Services, Testimonials/Client Reviews + Bonus FREE Contact Page Add On)
Blog Page populated with 3 Brand Aligned Blog Posts to attract and educate your potential clients
Digital Image and Link Placement: choose photos/images, implement layout, and integrate links
Client testimonial + feedback form and advice on how to place responses on your website
Optional* website content and image placement within digital software of choice (additional charges may apply)
Step three
Your Communications
Communications Add-Ons: (Rates negotiable depending on project scope)
Build Your Blog: 3-5 Blog Posts and a 6 Month Blog Template Plan
Build Your Blasts: 3 email newsletters and 5 short-form communication blasts + templates
Email “opt-in form” embed on your website, list imports into a communication software system
Email funnel copy (3-5 emails): educational sales content to sell your programs and services.
Short form sales page for a featured offer or list of services in an engaging, fully designed, ready-to-use (print and digital) PDF for use as a website landing page or sales flyer.
Long form sales page for a service package, a special event, or limited time offer in an engaging, fully designed, ready-to-use (print and digital) PDF for use as a website landing page or sales flyer.
Martech Consult: Martech website integration services (email list builder/opt-in form, scheduling software, newsletter integration)
starting at $2500*
Price is to be determined by the client’s stage and needs.
*payment plans available