Strategize + Solve Your Website Content Puzzle

Is your website content puzzle complete? Let’s plan and evaluate what might be missing.

IN OUR EVERYDAY LIFE, WE PUT EFFORT INTO PLANNING AND PREPARING.

Why SHOULD YOUR WEBSITE CONTENT BE ANY DIFFERENT?

If you were… 

Traveling for more than one night, you’d book a place to stay. 

Attending a winning team’s sporting event, you’d purchase a ticket. 

Flying out of town for a trip, you’d reserve a seat on a flight. 

Hosting a dinner gathering, you'd choose recipes and visit the grocery store.

In our everyday life, we put effort into planning and preparing.

Once reservations, tickets, and energetic investments are at stake we are more likely to follow through with our intentions. Strategizing our social and traveling plans helps keep us on track and minimizes stressful last-minute decisions.

Our motivation increases when others are depending on our plans. Be it family, friends, or coworkers, our care for them (and for ourselves) shines when we plan with care and consideration. 

As organization leaders, applying a similar philosophy to website content and other digital communications ensures a higher ROI. 

Visiting a website with outdated event schedules, service offerings, and biographical info is off-putting. You might even question if the business or organization is reliable or still open…  

Website content that lacks charm or without the warmth you’ve experienced with the business or organization is a real bummer for visitors.

Negative impressions influence whether or not you seek their services or go elsewhere. 

Research suggests that folks spend less than a minute formulating their first impressions. 

We have only so much time to pull visitors in with clear and compelling content, people!

Therefore, it's important to prioritize content clarity and an honest representation of the sparkling personality that initially enticed your website visitors.

When working with website content clients, I consider these items pieces of the "website content puzzle". Identifying and evaluating each piece of the puzzle is important to develop clear, inviting, and “solved” content while increasing the likelihood that website visitors will stick around.

Consider your present website content for a moment and evaluate these elements.

• Home Page: is it warm and does it explain the main “gist” of your services or programs?

• Services List: are these clearly described and current? 

• Event Calendar: have you listed your upcoming events and are older events removed?

• About Page: have you introduced your team and shared how this all started for you? 

• Blog: have you created informative, authentic, and enticing short articles that educate?

How are these items holding up on your website? Are you missing details or entire elements? 

The Refine + Conquer Brand and Content Puzzle process guides clients through goal evaluation, vision planning, and developing informative, up-to-date content that attracts and engages clients. 

To grow your business or organization’s reach to a larger audience, strategizing your digital content and creating trustworthy, relevant communications is the best place to begin.

I know website content development and editing can get "lost in the shuffle" of daily life planning and service implementation.

But holding on to outdated content doesn’t serve you or your potential clients. 

That’s where I can help!

As the phrase goes, “A goal without a plan is just a wish.” 

Join me in planning to achieve your connection goals. 

Book a call today. I’d love to learn more about your work. 

Content Development is a Team Sport

Refine + Conquer knows there is no “i” in team.

Writing Website Content Requires Teamwork: a Little Give, a Little Take from Each of Us.

In our website content project we will both need to do some “heavy lifting”.

When beginning the first phase of our project, I’ll need to warn you that the process may feel a touch difficult. We need to do some strength training and to increase the intensity of your digital presence.

Together we will ponder the best methods to connect with those in need of your services. Though you’ll move through a mental workout, the payoff will be worth it, I promise. The resulting warm and informative digital content will provide confidence, validate your hard work, and help build revenue.

Typically, it goes a little something like this…

As a new client, you may state, “I don’t know anything about writing or websites, so I trust you to do this for me.” 

“Yes,” I’ll explain, “but I will need something from you as well. My job is to represent your work in an authentic manner. Your website visitors need to get a “feel” for who you are and how you can help them.” 

In the end, my fictionalizing or “guesstimating” your business personality will not help you achieve your goals. Attracting well-aligned customers requires building an honest digital representation of your work and business character. 

HOw I support you in Writing your content

The process includes evaluating your current website content, your past work and success, researching your competition and audience(s).

To do so, I must learn about your experience and research your service area. I will ask many questions as part of my content puzzle workbook.

These include:

• What makes you stand out and shine?

• What do you offer your clients? 

• Why are you in your line of work?

• How do you deliver? 

• What are your wins so far?

You’ll need to do some soul searching, evaluate your work, consider your direction, and get it all down in writing.

This is your “heavy lifting.” Some of it is fun, some intense, but all of it is necessary to solve the puzzle and establish your business or organization’s heart and soul. This pre-work is the predecessor to my writing process.

In my line of work, we use these answers to build your brand.

Your brand is not simply your logo or look, though these are a part of it. It also includes a guide for your professional journey and how you want the world to experience your presence. We will consider what moves you to serve, why you started this whole endeavor, and how you’d like to grow.

While you do your part, my “heavy lifting” will include researching your competition, reviewing your current digital content, and compiling your answers together into a brand audit to guide my writing.

Finally, I’ll create your website content and deliver it to you for review.

The process may feel demanding at times but our teamwork will carry us towards a big win.

I may be the writer, but your efforts are my inspiration. I’m excited to learn more about your work and develop digital content that establishes your appeal to potential clients.

Check out how I’ve helped other small businesses bring their originality to life!

Interested in discussing your project? Book a call with me and let’s team up!

Nurture Your Brand Contract + Build Connection

How much “you” are you sharing with website visitors and clients?

Consistent Positive Brand Touch Points Gain You Lifelong Clients

During trying times, connection and honesty play a large role in establishing long term client relationships. New large scale projects may be more difficult to develop when potential clients are in survival mode, but continued connection with clients boosts enthusiasm and builds momentum.

Your work’s initial value can be sparked once again with continued communication. It is helpful to offer optimistic and warm sentiments to quell fears and revive creative opportunities for ongoing work.

When considering how to best communicate with your clientele, honesty can be the best policy. Remember what you stand for, revisit your foundational brand work (your brand and values), and begin by connecting with what led clients to you in the first place.

My guess, it was your optimism, your “can do” attitude, your ability to see clients through challenging times, and your support to continue moving forward. Potentially the same energy that has brought us together.

Your brand lives inside of these connections, your organization’s touch points with clients.

The Brand is in Your Every Move

Your “brand” consists of the many ways potential clients experience your business.

Your website’s personality, social media presence, blog or newsletter culminate in how your clients experience “your work” in their world.

These formal and informal brand representations are your opportunity to connect with clients, to engage and meet them where they are at the moment.

We can call this a “brand contract”. It includes how you follow through on promises, how you deliver your services, your personality, presentation, timeliness, speed of language, organization or disorganization as well as your product or service quality all influence how a client feels about you and your work.

Positive brand touchpoints lead to trust and a “buy in” on your services.

Consider and evaluate these brand touch points in your work:

Visual Presentation

Digital Content Timeliness + Updates

Personality and Approach in Client Interactions

Client Service Registration and Implementation

Fundraising Engagement and Stewardship

Present the Best Version of Yourself: Be True to You

As a small business or nonprofit, your character is center stage.

You place your heart and soul into your work or rest your family’s name and tradition on your client interactions.

Infusing your website and online presence with what makes your work special, helps relay your humanity.

Your trustworthiness, creativity, dependability, intellectual charm, similar personal experiences to those you help clients manage, intelligence, or passion for what you create are the characteristics with which clients identify.

Is your personality on display with any of these ideas:

Newsfeed featuring blog posts from your industry’s vantage point

Welcoming messages on your website

Clear service descriptions and benefit lists

Unique images showcasing clients engaging with your services

Your digital representation must mirror you in real life. Align these elements and you will find clients who want to continue working with you and help you find others to join their ranks.

Would you like support creating a more authentic digital presence?

Do you need a stronger “brand contract” or help with any of the above?

Book a call today and let’s discuss. I’d love to learn more about your work.