Nurture Your Brand Contract + Build Connection

How much “you” are you sharing with website visitors and clients?

Consistent Positive Brand Touch Points Gain You Lifelong Clients

During trying times, connection and honesty play a large role in establishing long term client relationships. New large scale projects may be more difficult to develop when potential clients are in survival mode, but continued connection with clients boosts enthusiasm and builds momentum.

Your work’s initial value can be sparked once again with continued communication. It is helpful to offer optimistic and warm sentiments to quell fears and revive creative opportunities for ongoing work.

When considering how to best communicate with your clientele, honesty can be the best policy. Remember what you stand for, revisit your foundational brand work (your brand and values), and begin by connecting with what led clients to you in the first place.

My guess, it was your optimism, your “can do” attitude, your ability to see clients through challenging times, and your support to continue moving forward. Potentially the same energy that has brought us together.

Your brand lives inside of these connections, your organization’s touch points with clients.

The Brand is in Your Every Move

Your “brand” consists of the many ways potential clients experience your business.

Your website’s personality, social media presence, blog or newsletter culminate in how your clients experience “your work” in their world.

These formal and informal brand representations are your opportunity to connect with clients, to engage and meet them where they are at the moment.

We can call this a “brand contract”. It includes how you follow through on promises, how you deliver your services, your personality, presentation, timeliness, speed of language, organization or disorganization as well as your product or service quality all influence how a client feels about you and your work.

Positive brand touchpoints lead to trust and a “buy in” on your services.

Consider and evaluate these brand touch points in your work:

Visual Presentation

Digital Content Timeliness + Updates

Personality and Approach in Client Interactions

Client Service Registration and Implementation

Fundraising Engagement and Stewardship

Present the Best Version of Yourself: Be True to You

As a small business or nonprofit, your character is center stage.

You place your heart and soul into your work or rest your family’s name and tradition on your client interactions.

Infusing your website and online presence with what makes your work special, helps relay your humanity.

Your trustworthiness, creativity, dependability, intellectual charm, similar personal experiences to those you help clients manage, intelligence, or passion for what you create are the characteristics with which clients identify.

Is your personality on display with any of these ideas:

Newsfeed featuring blog posts from your industry’s vantage point

Welcoming messages on your website

Clear service descriptions and benefit lists

Unique images showcasing clients engaging with your services

Your digital representation must mirror you in real life. Align these elements and you will find clients who want to continue working with you and help you find others to join their ranks.

Would you like support creating a more authentic digital presence?

Do you need a stronger “brand contract” or help with any of the above?

Book a call today and let’s discuss. I’d love to learn more about your work.