Is your website content puzzle complete? Let’s plan and evaluate what might be missing.
IN OUR EVERYDAY LIFE, WE PUT EFFORT INTO PLANNING AND PREPARING.
Why SHOULD YOUR WEBSITE CONTENT BE ANY DIFFERENT?
If you were…
Traveling for more than one night, you’d book a place to stay.
Attending a winning team’s sporting event, you’d purchase a ticket.
Flying out of town for a trip, you’d reserve a seat on a flight.
Hosting a dinner gathering, you'd choose recipes and visit the grocery store.
In our everyday life, we put effort into planning and preparing.
Once reservations, tickets, and energetic investments are at stake we are more likely to follow through with our intentions. Strategizing our social and traveling plans helps keep us on track and minimizes stressful last-minute decisions.
Our motivation increases when others are depending on our plans. Be it family, friends, or coworkers, our care for them (and for ourselves) shines when we plan with care and consideration.
As organization leaders, applying a similar philosophy to website content and other digital communications ensures a higher ROI.
Visiting a website with outdated event schedules, service offerings, and biographical info is off-putting. You might even question if the business or organization is reliable or still open…
Website content that lacks charm or without the warmth you’ve experienced with the business or organization is a real bummer for visitors.
Negative impressions influence whether or not you seek their services or go elsewhere.
Research suggests that folks spend less than a minute formulating their first impressions.
We have only so much time to pull visitors in with clear and compelling content, people!
Therefore, it's important to prioritize content clarity and an honest representation of the sparkling personality that initially enticed your website visitors.
When working with website content clients, I consider these items pieces of the "website content puzzle". Identifying and evaluating each piece of the puzzle is important to develop clear, inviting, and “solved” content while increasing the likelihood that website visitors will stick around.
Consider your present website content for a moment and evaluate these elements.
Home Page: is it warm and does it explain the main “gist” of your services or programs?
Services List: are these clearly described and current?
Event Calendar: have you listed your upcoming events and are older events removed?
About Page: have you introduced your team and shared how this all started for you?
Blog: have you created informative, authentic, and enticing short articles that educate?
How are these items holding up on your website? Are you missing details or entire elements?
The Refine + Conquer Brand and Content Puzzle process guides clients through goal evaluation, vision planning, and developing informative, up-to-date content that attracts and engages clients.
To grow your business or organization’s reach to a larger audience, strategizing your digital content and creating trustworthy, relevant communications is the best place to begin.
I know website content development and editing can get "lost in the shuffle" of daily life planning and service implementation.
But holding on to outdated content doesn’t serve you or your potential clients.
That’s where I can help!
As the phrase goes, “A goal without a plan is just a wish.”
Join me in planning to achieve your connection goals.
Book a call today. I’d love to learn more about your work.