What is a Brand? It is Important and You do Need One.

Your brand is inside you already!

Clients Worry They Don’t Have Time to Make a Brand. Running Their Business is Their Priority.

Refine + Conquer Can Help!

You have come to the right place. I can help you articulate your brand and make it consistent on your website and everywhere else you show up; in searches, social media, in your communications, and beyond!

Prospective clients often approach me with popular questions such as "what is a brand?" and "do I really need a brand? Because I’m not sure where to begin.”

These questions often shift into what they see as more pressing. “I need to get some information on my website” or “I want to write a newsletter” or “can you help me strategize where to market my business?” they ask.

“Sure,” I say, “we can do all of those things.”

But, first…

Our starting point: why and How you deliver

Before I write content or offer marketing help, there are important items I need to understand about your business.

First, we must identify the heart and soul of your business, uncover your motivations, and only then can we can create content that will attract like-minded customers to your business.

A business owner must be clear about why they are providing their service (be it value or service driven), what it is they are selling, and for whom. It is also helpful to consider your competition as well as what it is that makes your services or products unique. Finally, we must identify your business character and tone. It is true that how you speak and how you represent your work to the world affects your image.

Next steps: putting the website together

A clear, organized, and attractive website look/tone helps you put your best foot forward. The process may be difficult because it asks you to dig deep. Yet, once you understand your mission and identify your goals, you will feel more confident taking the important next steps. You will be able to rely on your website and digital communications to effectively represent your work.

Your brand is part of the promise you make to your future clients. By getting clear about your business vision, your process, and your follow-through, your honesty will make it easier for the clients you’d like to work with to find their way to you.

So, yes, you need a brand. I know it is inside you already, we simply need to bring it to light.

Does the concept of a brand seem unclear to you, or an overwhelming prospect in your line of work?

I can help you highlight your unique capabilities and share your work with the world.
Contact me and learn more!